Soft Horizon

We are proud to be New Zealand’s family-owned company, based in Auckland. At Aladdin Rugs, you’ll find the largest variety of rugs in all sizes, styles, colors, and designs. Shop online with confidence, knowing we offer free shipping and a money-back guarantee (please see our T&Cs for details).

Feel free to visit our showrooms at convenient locations—Ellerslie where you can explore our beautiful collections in person.

Thank you for choosing Aladdin Rugs NZ!